Research and Strategy for Healthcare

Insights to guide strategy, drive growth, and prioritize strategic initiatives.

Zenovate provides companies in the healthcare and benefits ecosystem with the insights and clarity needed to inform critical decisions.

Our research-driven approach helps our clients navigate uncertainty, outperform competitors, and achieve sustainable growth.

Zenovate at a glance

20
+
Years of Experience

Deep experience helping clients identify growth opportunities in healthcare’s complex B2B2C environment.

10
+
Fortune 500 Companies

Delivered successful strategy and innovation projects to established US healthcare companies.

70
+
Healthcare companies

Delivered insights with a wide range of clients,including startups, payers, health systems, and technology providers.

Zenovate’s expert research and analysis helps organizations answer their most urgent questions

Advisory

In today’s world of accelerating change and increasing uncertainty, it can be difficult to achieve clarity of purpose. We help our clients understand their value proposition within the context of the broader market, then collaborate with them to develop a plan for sustainable growth.

Strategy / Situational Assessment

Go-to-Market Strategy

Strategic Planning

Sales & Marketing Optimization

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Research

We appreciate the challenge of making decisions in fast changing environment often based on limited evidence. We are experts at swiftly collecting, synthesizing, and analyzing data and intelligence from various sources and to separate relevant signals and trends from noise. Our systematic approach will help you to gain deeper insight into the needs of stakeholders – customers, partners, employees, and investors.

In-Depth Interviews

Focus Groups

Online Surveys

Secondary Research

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Need help with a project?

Whether you have an RFP to submit or are just looking to connect, get in touch, we are always open to new conversations.

Request for Proposal

Partnerships

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See what all the talk is about base on the selected clients

HCSC - Logotype

We developed strategy for expansion into new markets, assessing accessible market opportunity and the competitive landscape.

Advisory
Research

We created a reliable and accurate source of information for measuring the market size and share of different business units.

Advisory
Research
AETNA - logotype

We helped our client assess the positioning of their key value proposition in the ancillary product segment.

Advisory

We conducted a market scan to help the client reassess their product and positioning in the context changing customer expectations due to regulatory reform.

Research

We assisted the client in analyzing the telemedicine market and competition, and provided a plan for integrating solutions into their existing products.

Advisory
Research

Prepared quarterly market briefings on healthcare insurance carriers' key developments impacting the pharmaceutical or PBM industry.

Advisory
Research

FAQ

What industries do you specialize in?
We serve companies working healthcare and benefits ecosystem, including payers, providers, pharma, and the wide range of technology / analytics firms that serve them.
How do you ensure output quality?
We are inspired by the effort of the UK government to maintain quality standards in research and analysis. Therefore, we adhere to Joint Code of Practice for Research (JCoPR) for research and The Aqua Book guidance for producing analysis.
What sets your firm apart from competitors?
Research-driven approach: Using research to solve problems is deep in our DNA. The solutions, insights and recommendations we provide are all backed by clear evidence cited primary and secondary sources.

Principals focused on project delivery: We spent years in consulting, building teams, analytical frameworks, and proprietary methodologies to deliver value for a wide range of clients. Now we bring our hard-won, on-the-ground, in-the-weeds expertise to our own firm with a simple belief – if we work directly with a small set of clients, we can build long-term partnerships built on trust and value delivery.
What is the cost structure for your services?
Our teams include tenured consultants and analysts.Engagements can be structured in multiple ways – fee-based for a project, retainer-based for access to our time, or as a Fractional CSO, who can function as a member of your internal team. In all cases, we provide clients with pricing that includes clear options and terms.
We approach each engagement in form of project, estimating all the costs and contingencies transparently upfront and aligned to specific milestones. Strategy-as-a-service is offered on monthly retainer model.

Member of The Market Research Society

Associate Member of Strategic Consortium of Intelligence Professionals

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