Research
We appreciate the challenge of making decisions in fast-changing environment, often with limited information.We are experts at swiftly collecting, synthesizing, and analyzing information to identify recommendations.
We hold ourselves to established standards, include of the Market Research Society’s Code of Conduct, UK’s Joint Code of Practice for Research, and the Aqua Book guidance.
Primary Research: Interviews
We derive insights from in-depth interviews with consumers, business clients, experts, intermediaries, partners, internal stakeholders, and other key parties. Effective recruitment is crucial, and we tap into every available resource—our extensive network, client contacts, stakeholder connections, paid recruiters, and more. Our reports distill key findings and highlight the implications for a range of strategic objectives, including:
Market Opportunity
Market Needs / Segmentation
Value Proposition Validation
Customer Satisfaction
Win / Loss Analysis
Primary Research: Surveys and Focus Groups
Consumer research can be costly and time-consuming, but it provides invaluable insights to guide product decisions and significant investments. With our extensive experience in conducting focus groups and surveys, we help clients select the most effective methodology to ensure the findings justify the investment.
Customer Segmentation
Needs Assessment
Concept / Value Proposition Testing
Barriers to Adoption
Secondary Research
Our transparent, reproducible systematic reviews leverage a wide array of sources, including press releases, annual reports, academic research, government data, and proprietary databases, newspapers, and journals. The challenge, of course, is transforming this vast range of information into actionable frameworks that enable executive leaders to make well-informed decisions.
Value Chains
Regulatory Landscape
Trends Identification
Scenario Planning
Structured Interviews
We gather insights by conducting in-depth interviews with experts, intermediaries, partners, and other stakeholders and analyzing transcripts as per a transparent research methodology.
In-depth interview
B2B Intelligence
