Research
Evidence matters. This is why we expertly design and conduct business research.
We hold ourselves to established standards, include of the Market Research Society’s Code of Conduct, UK’s Joint Code of Practice for Research, and the Aqua Book guidance.
Strategic Foresight Thinking
Envision multiple possible futures over several time horizons to ensure that short-term actions do not harm the long-term potential, with strategic foresight as well as hypothesis testing.
Trends Analysis
Horizon Scanning
Scenario Planning
Market Size & Segmentation
Segmentation is a critical lens with which an organization views the world. We help organizations align their segmentation with customer needs and organization strategy. We help estimate and project the size of various segments.
Total addressable market size
Total accessible market size
Market share
Systematic Reviews
Systematic reviews evaluate the current knowledge about a market, industry, or trend. They identify gaps in knowledge and guide further research. We conduct transparent and reproducible systematic reviews using various sources, such as press releases, annual reports, academic literature, government and proprietary databases, newspapers, journals, and company social media.
Secondary research
Open-Source Intelligence (OSINT)
Structured Interviews
We gather insights by conducting in-depth interviews with experts, intermediaries, partners, and other stakeholders and analyzing transcripts as per a transparent research methodology.
In-depth interview
B2B Intelligence
